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Ericsson Ocean Race
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Ericsson Ocean Race


The Ericsson Ocean Race 2009 visitors pavilion was shot in 3D.

Sponsorship activities through out the race mainly focused on the visitors pavilions at each harbour stop-over.
The Ericsson pavilion proved to be utterly successful in terms of functionality, design and cost efficiency.
Mediatec was responsible for this success and it decided to make a promotional film about the pavilion.

In order to do justice to the architecture and logistics of the construction, it was decided to produce the film in 3D and it was shot in Boston in May 2009.