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Crespine Gel
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Crespine Gel

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Osteo MD supply a product for the treatment of osteoarthritis; Crespine Gel.

The company was planning to produce an informational video to support sales. Ken Johansen, CEO, had recently attended the BOA in Glasgow. This is the world’s largest orthopedic trade fair.
During the visit, Ken happened to pass the Zimmer stand where he noticed a crowd of visitors.
What could possibly generate so much attention?
It was a stereoscopic 3D production displayed on a silver screen!
After this, the decision to produce the Crespine Gel film in S3D was an easy one to make. Especially as a regular 2D version was made on the fly.